Digital Television: The perfect stage for HD Television

The world is quickly embracing digital television (DTV) and HD Televisions as well. That’s money in the bank for a lot of consumer electronics companies, media companies and retailers. In the US alone, sales of DTV products have exceeded 20 million since the first sale in 1998, allowing HDTVs and digital TV to become the fastest selling and most popular product categories in consumer electronics.

HD Television has since it was introduced accounted for more than 86%% of those sales and with new improvements, is a fast growing segment. As governments and leading media companies adopt high definition Digital platforms and technologies, the sale of HD televisions will continue to grow.

Although the success and popularity of HD Television is high, most consumers are unaware of the reasons behind the need to adopt HD television standards and how that plays into their buying decisions. This is in part because of the complex defragmentation of digital television as a whole. Prior to the introduction of digital and HD Televisions, most consumers were knowledgeable of the uses and functions of analogue TV. When HD was first introduced, rather than focus on developing consumer understanding, there was more emphasis on the benefits and advantages over analog TV. Analogue and digital TV both have long histories but because analogue took time to take off, consumers were able to gain knowledge before they bought analogue TVs. That is not to go to say that consumers who buy HD Television sets are not knowledgeable but a good number of consumers receive their information at the point of sale.

Bringing that knowledge closer to consumers would help create a more widespread adoption of HD television as would lower prices. There are a number of consumer electronics companies such as Sony and others who are introducing budget friendly HD TV sets for consumers on a strict budget.


HD television is ultimately about the viewing experience that it delivers to consumers and while there are still many areas HD television is developing in, most consumers could care less. Even consumer electronics companies are redefining their marketing strategies for HD televisions to focus on the overall viewing experiences. HD television is after all the next level of digital television.