CHANDIGARH: As the Cricket World Cup fever catches on with city residents, the sale of television sets and DTH connections is also seeing a proportional increase.
Sources in the entertainment industry said the sale of three-dimensional LED and LCD screens has gone up by nearly 50 per cent in the last two weeks with people wanting to get as close to reality as possible.
''We were earlier selling about three televisions a day but now we are selling five or six television sets on any given day. The sale of televisions with 46 inches and 55 inches screens has gone up significantly as people want to enjoy their cricketing experience in totality. Three-dimensional televisions are also becoming quite popular this season for residents of the city,'' said Vikram Singh, manager of a store in Sector 8.
Sources said there is also a rise in the demand for televisions screens measuring between 50 inches and 65 inches.
''Customers walk into our store and ask for 3D, LCD and LED televisions with a screen size of 50 and 65 inches. Earlier we were selling at most two televisions a day but now we sell about four. We are also giving a free DTH connection and offering a discount as a World Cup offer,'' said Jasbeer Singh, manager of a store in Sector 35.
DTH providers are also doing brisk business as city-based operators have sold more than 1,000 DTH connections within a week. Speaking to TOI, a local representative of Tata Sky said they have installed more than 300 new connections in the past two days. ''Going by the overwhelming number of queries pouring in, the sale is expected to increase further in the coming days,'' he said.
Spokesperson of Reliance DTH services Rupesh Kumar said, ''Though right now, we would not be able to disclose the exact number of our new customers, but it has been quite encouraging for us and the sale is continuing.''
manager of a DTH-providing outlet in Sector 9 said thanks to the World Cup they are selling set up boxes like hot cakes. ''Earlier we were selling only one instrument in four days but now we are selling many more,'' he said.
Several companies are also offering high-definition (HD) and standard DTH services free on the purchase of televisions, contributing to the rise in sale. ''We have a World Cup offer where a HD DTH box is free with the purchase of any television. Anyone who buys a TV screen that is more than 40 inches gets an HD DTH box and there is a standard set top box with the purchase of screens less than 30 inches,'' said manager of a store in Sector 17.
Residents of the city, meanwhile say they are ready to shell out money as long as they can enjoy the matches in peace. ''Fed-up with the local cable operators' repeated tantrums to show or not show the World Cup matches, I went ahead and installed a private company's DTH connection on Saturday. My family is relieved now and we thoroughly enjoyed the inaugural match between India and Bangladesh,'' said Shariq Zamaan, a BPO employee
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